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small-bizXpress

Articles and opinions on small business and entrepreneurship

11 Small Business Marketing Mistakes

Thursday, September 29, 2005



Continuing the mistakes series we started here some time ago with 10 Business Planning Mistakes You Should Avoid and Top 10 Mistakes Home-Based Business Owners Make hereisa list of 11 small business marketing mistakes.

1. Sinking a Fortune Into an Unproven Product
2. Believing That "If You Build It, They Will Come"
3. Trying to Reinvent the Wheel
4. Over-Preparing and Doing Nothing
5. Boredom
6. Relying on Networking to Generate Sales Leads
7. Doing What Your Competitors Do
8. Not Targeting a Specific Market
9. Targeting a Market You Can't Reach or One That Can't Afford You
10. Focusing On Acquiring New Customers Instead of Promoting to Current or Previous Customers
11. Not Systematically Following Up on Leads

See details of each of the aformentioned and some solutions on how to avoid them here.
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