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small-bizXpress

Articles and opinions on small business and entrepreneurship

Top Ten Email Marketing Mistakes

Thursday, March 02, 2006



Email marketing isn't complex or new. Yet we see the same mistakes being made over and over by the marketing executives, sales professionals and owners of small businesses.

If done correctly, email marketing is a very effective medium to generate new leads, and build continuous contact with your customers and prospects. It can easily help you yield new sales and meet your targets.

Take care of these top 10 mistakes and you are on your way to new sales!
  1. Underestimating Current Customers List

  2. No specific Target

  3. Using cheap lists

  4. No system to measure response

  5. No clear goal or strategy

  6. Marketing folks don't have time to update anyone about their initiatives

  7. Marketing message is inconsistent

  8. Boring Marketing Message or Ad copy

  9. Dropping Prospects Half Way

  10. Not interested in Educating the prospect

Check details on them here

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