<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d11539463\x26blogName\x3dsmall-biz+Xpress+blog\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLUE\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://smallbizxpress.blogspot.com/search\x26blogLocale\x3den\x26v\x3d2\x26homepageUrl\x3dhttps://smallbizxpress.blogspot.com/\x26vt\x3d-7846734509208789541', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe", messageHandlersFilter: gapi.iframes.CROSS_ORIGIN_IFRAMES_FILTER, messageHandlers: { 'blogger-ping': function() {} } }); } }); </script>

small-bizXpress

Articles and opinions on small business and entrepreneurship

8 Reasons to Consider Blogging A Marketing Weapon

Thursday, October 05, 2006



7CMarketing on Blogging as a marketing tool for small businesses:
Business blogging provides a way for companies and readers to meet on common ground and discuss ideas, products and services in the hopes of building an audience that can become customers. A business blog provides a cost-effective alternative to having a website. For small and medium sized business entrepreneurs without the time and the means to set up a website, business blogging offers an inexpensive tool to herald the company's presence on the powerful Internet.
And more:
  1. Business blogs provide SMBs with an avenue to share their expertise and knowledge with a bigger audience.
  2. An effective business blog can help give a human face to a business.
  3. A business blog if used productively can improve customer service
  4. A business blog keeps an archive of older posts organized by date and categorized by topic.
  5. A business blog can increase the chances of prospective clients to visit a company's website.
  6. Regularly posting valuable content on a business blog builds company credibility and creates sound business reputation.
  7. A business blog can be an avenue to introduce company products or services
  8. However, a business blog is not urgent but important for small and medium sized businesses. A business blog alone is not enough to market a company product or service.

Labels: , , ,

posted at 5:59 AM | del.icio.us digg NewsVine Reddit Furl BlinkList YahooMyWeb

0Comments:

Add a comment