4 Marketing Attitudes to Avoid

Monday, October 09, 2006

C.J. Hayden, Contributing Editor for RainToday.com and author of Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches has come up with a list of 3 common marketing attitudes to avoid:

1. "I shouldn't have to market."

If you perceive marketing as a dirty business, try thinking of it as the diapers you need to change in order to have the joys of being a parent. But instead of focusing on what you dislike, tie your marketing chores to your vision of a successful business.

2. "I don't have time for marketing."

Whether your responsibilities preventing you from marketing are within the business or outside it, you need to allocate a minimum amount of time each week, no matter what. Even two hours per week can make a significant difference, if you consistently use that time for marketing.

3. "I don't want to bug people."

Consistent and persistent follow-up isn't bugging people – it's the mark of a true professional. You want to convince your prospects that you are hard-working and reliable, and that you truly care about helping them solve their problems. If they hear from you more than once that you would really like to be of service to them and are available to help, you will build their trust, not their annoyance.

4. "My marketing isn't working."

So how many prospects do you need to make contact with for just one to be interested in a presentation? Ten, maybe? That means you need to make contact with 60 prospects each month in order to land your two new clients. If you do this math for yourself, you may quickly find that the only thing wrong with your marketing is that there hasn't been enough of it

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Labels: attitude, marketing, marketing strategy