small-bizXpress

Once you start to deal with the media, you need to be aware of a few golden rules:

• Everything you say to a journalist is a matter of public record and can be referenced as part of a story unless you specifically ask to speak off the record and get the journalist to agree
• Never ask to see the story before it goes to print – the journalist may in some cases allow this, but they are not required to
• Be aware that your story may not get published in the next issue, or even at all, if a more pressing story comes in and the editor changes the layout, the journalist is under no obligation to print
• Deadline is king – ALWAYS ask a journalist when their deadline is (there is always a deadline) and make sure you get them what they need within that timescale

From the excellent DIY PR Tips - How to get your company in the news

Labels: deadline, journalism, media, price, small business, small company, story

As part of its recognition of and commitment to supporting the growth and success of its small business customers, ATT Inc. announced the introduction of a variety of resources geared to small business owners, including free advice, online courses and special offers that can all be accessed through a new Web portal at www.att.com/OnwardSmallBiz.

ATT is promoting the availability of its new online resource center for small businesses as part of a new "Onward Business"-themed integrated advertising campaign that will run in USA Today, The Wall Street Journal and select magazines which began this month, coupled with online, print and radio advertising in local markets throughout the year.

The new small business portal gives visitors the option to select topics of interest for a more personalized online experience. Content features and links on the new ATT Onward Small Biz portal include:

• A daily feed of small business news, including streaming video segments from SBTV.com — Small Business Television.
• Free instructional Web-based seminars and training courses hosted by experts.
• Tips on starting, managing and relocating a small business from a variety of experts and sources.
• Money-saving promotional offers from leading brands serving small business needs
• The ability to submit questions and to receive one-on-one advice from SCORE — Counselors to America’s Small Business.
• Information on ATT products and services, money-saving bundles and special offers for small business are also available on the portal.
• Easy access to ATT’s online support, e-bill and account management services.

Labels: att, att onward small biz portal, money saving, portal, small business, small business resources, smb, start-up, tips