<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar/11539463?origin\x3dhttps://smallbizxpress.blogspot.com', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

small-bizXpress

Articles and opinions on small business and entrepreneurship

Golden rules when dealing with the media

Tuesday, February 20, 2007

Once you start to deal with the media, you need to be aware of a few golden rules:
  • Everything you say to a journalist is a matter of public record and can be referenced as part of a story unless you specifically ask to speak off the record and get the journalist to agree
  • Never ask to see the story before it goes to print – the journalist may in some cases allow this, but they are not required to
  • Be aware that your story may not get published in the next issue, or even at all, if a more pressing story comes in and the editor changes the layout, the journalist is under no obligation to print
  • Deadline is king – ALWAYS ask a journalist when their deadline is (there is always a deadline) and make sure you get them what they need within that timescale
From the excellent DIY PR Tips - How to get your company in the news

Labels: , , , , , ,

posted at 11:34 AM | link | 14 comments | | del.icio.us digg NewsVine Reddit Furl BlinkList YahooMyWeb