Golden rules when dealing with the media
Tuesday, February 20, 2007
Once you start to deal with the media, you need to be aware of a few golden rules:
- Everything you say to a journalist is a matter of public record and can be referenced as part of a story unless you specifically ask to speak off the record and get the journalist to agree
- Never ask to see the story before it goes to print – the journalist may in some cases allow this, but they are not required to
- Be aware that your story may not get published in the next issue, or even at all, if a more pressing story comes in and the editor changes the layout, the journalist is under no obligation to print
- Deadline is king – ALWAYS ask a journalist when their deadline is (there is always a deadline) and make sure you get them what they need within that timescale
Labels: deadline, journalism, media, price, small business, small company, story
14Comments:
Great post. Also do remember that many journalists write in shorthand, and sometimes struggle to read back exactly what you said. Sometimes it is worth making brief notes before the interview, and offering them to the journalist to take away with his/her notes.
Commented by Anonymous, 5:09 PM
Really nice post. Didn't know that much about how journalist work.
Commented by 8:44 PM
,
Hi,
You have an interesting blog.
Hey do you want to access Salesforce.com when you are away from your pc???? You can do it through your mobile and your phone doesn’t need to support internet or GPRS for this.
Check out this MoDazzle site.
http://modazzle.com/cms/modazzleLp2.html?channel=CM&camp=SalesForcefs
MoDazzle gives you the opportunity to access SalesForce on your mobile via SMS and email without internet or GPRS. You can also access Linkedin and Facebook and other online services like Google maps Starbucks etc.
Happy New Year.
You have an interesting blog.
Hey do you want to access Salesforce.com when you are away from your pc???? You can do it through your mobile and your phone doesn’t need to support internet or GPRS for this.
Check out this MoDazzle site.
http://modazzle.com/cms/modazzleLp2.html?channel=CM&camp=SalesForcefs
MoDazzle gives you the opportunity to access SalesForce on your mobile via SMS and email without internet or GPRS. You can also access Linkedin and Facebook and other online services like Google maps Starbucks etc.
Happy New Year.
Great to know all the worthwhile knowledge from your end.
Hope to hear some more in future too
Well !! Frankly speaking. i din't had much knowledge abt journalism earlier
Hope to hear some more in future too
Well !! Frankly speaking. i din't had much knowledge abt journalism earlier
Commented by 7:31 AM
,
Hello,
I found your site/blog interesting and would like to buy an ad on your page:
http://smallbizxpress.blogspot.com/
The ad would be the following website [http://smallbizxpress.blogspot.com/].
I don't have very big budget, but I'm sure we could arrange a reasonable price.
If you're interested, please get back to me(jules@bestrank.com).
Thanks!
I found your site/blog interesting and would like to buy an ad on your page:
http://smallbizxpress.blogspot.com/
The ad would be the following website [http://smallbizxpress.blogspot.com/].
I don't have very big budget, but I'm sure we could arrange a reasonable price.
If you're interested, please get back to me(jules@bestrank.com).
Thanks!
Commented by 5:26 PM
,
This is some really great advice. It could also be a good idea to offer the journalist any written materials you have, like fact sheets, that might help the journalist write his or her article. That way if the journalist misses a specific statistic during the interview, he or she has something to reference.
Commented by 10:55 PM
,
Excellent practical advice.
Commented by 12:37 PM
,
Its highly informative. I would be visiting your blog hereafter regularly to gather valuable information.
part time job
part time job
Commented by 6:43 AM
,
Interacting with the media could be the next best thing that could happen to you and your business or ... it could be a nightmare. Special care needs to be taken into account when talking with a journalist, any snippet of your conversation could end up being the title of the article and that is disastrous if you are used to speaking care free. Company Formation
depilação
depilação definitiva
Obrigado! Para este excelente guia sobre o trabalho de casa para fazer dinheiro, há muitos embustes para fora lá mas este constitui uma fonte estimulante de dados de informações de boa qualidade.
depilação definitiva
Obrigado! Para este excelente guia sobre o trabalho de casa para fazer dinheiro, há muitos embustes para fora lá mas este constitui uma fonte estimulante de dados de informações de boa qualidade.
This post is awesome..i've been reading tons of crap posts from other blogs, but shows you have a more educated reader base.
Any one who wants to succeed in business should follow these rules. I like the way the rules are presented.
Auto title loans
Auto title loans
Good Share.I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!
New Surety Company by 2nd 2 None Bail Bonds
Looking to become a Bail Bondsmen? Well now you have the ability to have the leading Bail Bonds Company in Florida to guide you. 2nd 2 None Bail Bondsmen CEO is one Florida’s brightest Bail Bonds Marketers. Burrow’s Surety has all the perks and the experience to back you up and make your Bail Bondsmen Business a success. Growing rapidly since it’s premiere Burrow’s Surety is the only choice for a Bail Bondsmen that has the desire to be successful.
2ND 2 NONE BAIL BONDS
5640-1 Timuquana Road
Jacksonville, Florida 32210
Office: (904) 240-0053
Facsimile: (904) 592-6601
Email: 2nd2nonebailbonds@gmail.com
Website: www.2nd2nonebailbonds.com
Looking to become a Bail Bondsmen? Well now you have the ability to have the leading Bail Bonds Company in Florida to guide you. 2nd 2 None Bail Bondsmen CEO is one Florida’s brightest Bail Bonds Marketers. Burrow’s Surety has all the perks and the experience to back you up and make your Bail Bondsmen Business a success. Growing rapidly since it’s premiere Burrow’s Surety is the only choice for a Bail Bondsmen that has the desire to be successful.
2ND 2 NONE BAIL BONDS
5640-1 Timuquana Road
Jacksonville, Florida 32210
Office: (904) 240-0053
Facsimile: (904) 592-6601
Email: 2nd2nonebailbonds@gmail.com
Website: www.2nd2nonebailbonds.com